How to message on the rights of people from marginalised groups: A communications guide for organisations promoting human rights

The guide takes a look at current messaging practice, breaks down common mistakes and gives you tips on what to say instead. It is a tool for organisations in the human rights sector that want to communicate more effectively with the public to build support for human rights-related causes.

The advice in the present guide relates primarily to how to speak to a moveable middle audience among the majority population. That is, an audience who does not, at first glance, consider themselves to be directly affected by the harms inflicted on the marginalised group in question.

Publisher: Civil Liberties Union for Europe e.V
Author: Israel Butler